The community model directed by Marcus Hiles has birthed the most significant surge in renters over any ten-year span on record, with the Wall Street Journal explaining that the number of rental households increased nationally by 9 million from 2005 to 2015. Critical to the business model is acquiring parcels near the best school districts and thriving urban centers, and including lifestyle amenities and perks that go further than those offered by high-end rental complexes. The purpose, said Hiles, is to attract young professionals, families and individuals who desire a better quality of life and suburban convenience, while retaining financial freedom.

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Marcus Hiles On What Makes His Business Model Successful

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